Samantha Winkler | February 2025
Have you noticed your eyelashes getting thinner, sparser and more brittle with age? Unfortunately, thinning eyelashes are an all too common problem faced by women over the age of 50. This can be intensely traumatic for many of us, who cherished the length and fullness of their younger lashes.
In a bid to regain the appearance of thick, long lashes, it’s common for older women to rely more on drugstore mascaras, heated lash curlers and even false eyelashes. Unfortunately, these products only exasperate the problem by damaging your already fragile lashes and disrupting the eyelash growth cycle.
Eyelash loss as you age is often driven by a combination of factors:
1. Hormonal Changes
Women go through a number of periods of hormonal changes in their lifetimes, one of the most significant being menopause. You may have noticed the impact of hormones on your hair throughout your lifetime: many women experience changes in the color and structure of their hair every few years.
Estrogen is a hormone responsible for hair growth and collagen production. As we reach menopause, estrogen levels decline, which can lead to hair and eyelash loss and thinning. To add insult to injury, as you age, the hair growth cycle slows down, meaning that your hair and lashes don’t grow as fast, long or thick as they used to.
Finally, decreased production of melanin – a substance that gives color to the hair, skin and lashes – causes your lashes to gray or lighten in color, adding to the appearance of thin, sparse lashes.
2. Nutrient Deficiency
Certain essential nutrients contribute to hair, skin and nail health. If you’re not getting enough of these from your diet, you may see this reflected in your lashes. Protein, iron, zinc and vitamin D are particularly important.
A diet centered around protein, leafy greens and healthy fats supports hair and lash growth, but if you’re not getting enough of these in your daily food intake, you may want to consider supplementing. Biotin and collagen supplements can also help promote healthy lash growth.
3. Damaging Products
Women go through a number of periods of hormonal changes in their lifetimes, one of the most significant being menopause. You may have noticed the impact of hormones on your hair throughout your lifetime: many women experience changes in the color and structure of their hair every few years.
Estrogen is a hormone responsible for hair growth and collagen production. As we reach menopause, estrogen levels decline, which can lead to hair and eyelash loss and thinning. To add insult to injury, as you age, the hair growth cycle slows down, meaning that your hair and lashes don’t grow as fast, long or thick as they used to.
Finally, decreased production of melanin – a substance that gives color to the hair, skin and lashes – causes your lashes to gray or lighten in color, adding to the appearance of thin, sparse lashes.
It may seem like all the factors are working against you, but older women should not despair: there is an easy way to improve your long term eyelash health, while also making your lashes appear fuller, thicker and longer in the short term.
PrimeLash mascara is the world’s only healing mascara, designed specifically for mature women. The scientists that developed this revolutionary formula surveyed thousands of women and developed a mascara that addresses all their most common complaints.
PrimeLash mascara is different to typical drugstore mascaras:
Wand Design: The PrimeLash mascara wand gently combs through and separates even the tiniest of lashes, eliminating clumps and protecting the hairs from breakage.
Optimum Pigment Application: The gentle wand holds the optimal amount of mascara, not overloading your brittle lashes and allowing you to gently layer up to achieve your desired effect.
Vitamin Enriched Formula: Unlike other mascaras, PrimeLash nourishes your lashes, promoting long term lash health and growth. The formula is packed with essential vitamins and herb oils that promote hydration and healing of damaged lashes.
Hypo-Allergenic and pH Balanced: PrimeLash mascara doesn’t contain any harsh chemicals or additives and is built on a water-based formula, making it suitable for the most sensitive and delicate skin around the eyes.
Water-resistant – not Waterproof: Unlike waterproof mascaras that contain harmful chemicals and are a nightmare to get off, PrimeLash mascara is designed to be water-resistant, holding up through hot summer days, sweat and tears, without causing further damage to your lashes.
100% Elongation Guaranteed – Try PrimeLash Mascara Today
The Prime Prometics team is so confident that their product will benefit women aged 50+ around the world that they offer a 100% satisfaction guarantee.
If you’re not completely satisfied with the product, you can return the bottle within 30 days for a full refund – even if it’s empty.
PrimeLash could make all the difference to your lashes, so why not try it out risk-free? This formula sells out often, so don’t miss out: check availability now and reclaim your thick, long lashes within the month.
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Thousands of older women are already loving PrimeLash mascara: the product has an incredible 4.8/5 star rating based on 10,000+ reviews. Here’s what women are saying about the product:
“No clumping, flaking or smudging, & it’s easy to remove with my normal removing routine.I would give this mascara 10 stars & will absolutely reorder more!.”
– Margaret
"Easy to apply and has a fantastic effect that thickens the lashes with just one or two strokes and stays put!....."
– Sue
"It's the best mascara I've ever used & I'm 65yrs old & been using mascara since I was 14yrs so used lots! This is fab, so gentle on lashes but works perfect. Many thanks…."
– Monica
"I like PrimeLash Mascara a lot! It provides a good definition without being clumpy…."
– Tye